Abstract: In this talk, I’ll introduce principles from news writing and science communication that will help attendees write engaging, interactive science blog posts. I’ll cover topics such as using plain language, incorporating multimedia, storytelling, defining your audience, and more. There will be ample time for questions at the end!

Speaker Bio: Lauren Lipuma is the CIRES Scientific Communications Editor and Acting Communications Director. She has a background in engineering but has worked in science communication for the past 10 years as a news writer, editor, photographer, graphic designer, and video producer. At CIRES, Lauren writes and edits news stories about CIRES research, produces videos and infographics, and helps manage the communications team’s projects.

View Lauren's slides here or watch the video recording below: